This phenomenon is doubly disturbing when you realize that body image marketing ultimately impacts natural selection and, while doing wonders for the next generation of trophy wives, it is informing breeding selection based on looks rather than characteristics that actually benefit survival and the future of the human race, like intelligence. There is no suggestion here that people who are fortunate enough to match the beauty ideal are lacking in other qualities. This is certainly not true. The point is that as a society, we should rethink the merit of allowing marketing dynamics to influence our sense of human value at all.